Audemars Piguet X Cactus Jack Boutique Experience || NYC 2023

Concept by: Aimko

Technical Design & Production at Square Design - In collaboration with Aimko & Audemars Piguet

In collaboration with AIMKO I directed a team of designers and fabricators to create a boutique experience launching Audemars Piguet’s latest collaboration with Cactus Jack. The boutique was completely outfitted with custom scaffolding and hand-sewn tarps with branding that glowed throughout. The design featured several niches that showcased merchandise from the new line and culminated in the “masterpiece” room where the The Royal Oak Perpetual Calendar "Cactus Jack" Limited Edition watch was impressively displayed.

Photos by: Audemars Piguet